The ECG market is segmented based on product, lead type, end user, and region. Based on product, the market is classified into resting ECG, stress ECG, and holter monitors. Holter monitors are further bifurcated into wired holter monitors and wireless holter monitors. Based on lead type, the market is classified into single lead, 3-6 lead, and 12-lead. Based on end user, it is classified into hospitals & clinics, home settings & ambulatory surgical centers (ASCs), and others. The resting ECG devices generated highest revenue in 2016, and is anticipated to maintain the dominance throughout the forecast period. This propels the demand for ECG market as the increase in number of ECG tests are conducted by people, susceptible to heart diseases. The other key factors that boost the growth of electrocardiograph (ECG) market include technological advancements in ECG devices such as portable and handheld, rise in incidence of cardiovascular diseases globally, increase in geriatric population, and favorable government regulations regarding monitoring devices.